Select Career Highlights
- Boosted digital engagement 120% managing social media campaigns and leading a full website and brand overhaul during multiple M&A integrations at iCapital.
- Reduced project cycle times 35% and lifted project satisfaction 30% by implementing PM systems, governance trackers, and documented process maps at iCapital.
- Spearheaded two global campaigns and designed collateral for three finance tradeshows, contributing to a 25% increase in lead generation at Simon LLC.
- Cut client response turnaround 60% and improved pipeline efficiency by standardizing account documentation and process maps at ATownDown.
- Coordinated 2,000+ attendee events including multi-day summits, tradeshows, and stakeholder engagements at iCapital: designing assets, managing logistics, and overseeing budgets.
- Conceived, designed, and launched TBPN as a full-stack sports nutrition consulting platform, built solo from zero: brand identity, UX/UI, front-end development, Firebase backend, third-party API integrations, PWA, Stripe billing, and go-to-market.
Professional Experience
Founder & Product Designer
2025 – Present
Taylor Ballard Performance Nutrition (TBPN) — Remote
Conceived, designed, and launched a full-stack sports nutrition consulting platform end-to-end. Covered brand identity, UX/UI, front-end development, backend infrastructure, and go-to-market, working solo from zero.
- Designed the complete product from scratch: brand identity, visual system, and all client-facing UI, maintaining a consistent aesthetic across web, email, and social ad creative.
- Engineered a single-file full-stack web application with Firebase Auth, Firestore real-time database, and Spoonacular API, delivering personalized grocery lists, dynamic meal plans, recipe generation, macro tracking, and shopping list management.
- Built a custom admin portal with client management, application queue, contact message inbox, and a full email template system with styled HTML and plain text outputs.
- Architected a 150+ item grocery database with store-type pricing across 32 retailers and dynamic budget enforcement and goal-based item scoring.
- Implemented a native AI chatbot with custom knowledge base, cancellation form, and Firestore-backed contact system. No paid third-party service required.
- Deployed as a Progressive Web App (PWA) with offline support and home screen installation across iOS Safari, iOS Chrome, and Android Chrome.
- Integrated Stripe recurring billing, DreamHost email hosting, SPF/DKIM, and Gravatar brand identity into a complete client onboarding-to-payment lifecycle.
- Created a 4-platform social ad suite (Instagram, Facebook, TikTok, Threads) with platform-specific hooks, captions, and targeting strategies.
Fractional Creative & Project Manager
2021 – Present
Multiple Clients — Remote
Delivered creative strategy, brand direction, and project management support for startups, independent brands, and professional athletes operating in high-visibility environments.
- Directed creative and account strategy for ATownDown (artist community startup), managing 15+ simultaneous client campaigns with 100% on-time delivery and a 7% lift in profit margins.
- Standardized account documentation and built process maps that reduced turnaround time 60% and enabled a successful new product launch.
- Implemented an email management and communications system for DECO Beauty Club that cut customer response time 60%.
- Managed calendars, travel, and confidential communications for C-suite executives and professional NFL/UFL athletes across multiple time zones.
Studio Manager & Sales Manager
2025 – Present
Orangetheory Fitness — Charlotte, NC
- Designed and launched proprietary member retention collateral: programming assets, member communications, and in-studio brand materials driving adoption and ongoing engagement.
- Designed and executed process improvement initiatives and KPI dashboards to optimize workflow efficiency and improve member retention metrics.
- Managed CRM pipeline to 400+ active prospects per month and promoted tiered membership packages to accelerate revenue growth.
Assistant Vice President, Creative & Project Management
2023 – 2025
iCapital Network — Remote / NYC
Led full lifecycle management of 10–45 concurrent B2B marketing and design projects per week, spanning editorial design, branch rebrands, digital transformation, and post-acquisition integration, for a high-growth FinTech firm.
- Built PM and documentation systems that lifted project satisfaction 30%, reduced cycle times 35%, and improved cross-team collaboration at scale.
- Developed governance trackers and project plans to monitor KPIs, deliverables, and risk remediation across all creative workstreams.
- Managed social media campaigns that delivered a 120% engagement increase; led full website redesign and digital presence overhaul across multiple M&A events.
- Coordinated 2,000+ attendee events including tradeshows, multi-day summits, and executive client engagements, producing all creative assets and managing logistics and budget.
- Collaborated with compliance to audit all design files against FINRA and SEC standards; maintained rigorous risk controls alongside brand alignment.
Designer & Creative Project Manager
2022 – 2023
iCapital Network — Remote / NYC
- Led post-acquisition brand integration: updated websites, marketing materials, pitch decks, and social content to ensure visual alignment and regulatory compliance.
- Partnered with product and dev teams on UX/UI design and digital asset delivery in support of key product launches.
- Boosted team productivity 40% by automating communication workflows and streamlining creative production processes.
Senior Marketing Designer & Creative Project Manager
2022
Simon LLC (Acquired by iCapital) — Remote
- Led two global campaigns and designed collateral for three finance tradeshows, contributing to 25% lead generation growth.
- Developed control flows and process maps for creative production and approval cycles; ensured FINRA/SEC compliance in partnership with legal.
Senior Designer & Social Media Strategist
2019 – 2022
Spencer Stuart — Chicago, IL
- Designed and produced white papers, research reports, and pitch decks for Fortune 500 board-level audiences, delivering work that won business and built long-term client trust.
- Designed and deployed structured social campaigns that improved digital engagement 40%+; partnered with leadership on external pitch decks and communications.
- Enforced brand compliance and accuracy controls across all generated content in a high-stakes, confidential corporate environment.